Anchor Industries Inc., the leading U.S. manufacturer of tenting solutions for the Special Events industry announces the acquisition of Economy Tent International, a Miami based provider of 10' to 40' wide frame tents with a strong reputation for quality and value that is attested to by its nearly $6 million in revenues from a customer base in the northeast and southeast U.S., the Caribbean and Latin America.
Something New In The Tent Industry
Economy Tent has enjoyed success and rapid growth despite historically difficult economic conditions and was not looking to be acquired. However, when the leading and most respected company in the industry proposed a strategic combination that maintains and strengthens our ability to serve our customers while at the same time offering them and the industry expanded choices – it was an offer too good to refuse. Economy's success has derived from offering a value proposition that combines a targeted set of high quality standard tent configurations, fast delivery, product trained phone support and an attractive price point. Anchor has maintained the leadership position in the industry by providing a value proposition that encompasses the broadest selection of tent styles and sizes available, the capacity and capability to meet demanding needs and custom requirements and the highest level of expert service and partnership available that goes beyond responsiveness to actually help improve rental business methods. An important factor in the decision to accept Anchor's offer was the fact that while being different and targeting different customer needs, the two value propositions overlap on an uncompromising commitment to quality and integrity.
Anchor brings to Economy's customers a high quality and trustworthy growth path to larger and different style tents as their needs and businesses grow. Economy is pleased to offer Anchor's customers and prospects a new option for high quality frame tents at an attractive price point.
Anchor and Economy Tent will operate separately and continue to focus on the products and strategies that deliver on their value propositions and have driven their success while the sales organizations will interact to ensure that customers get advice and direction on the best fit for their individual needs.
An acquisition that brings together two strong companies allowing each to retain their customer validated focus while offering expanded choices and the expertise to make them – this is new.
What this means to Economy's valued customers
The strategic decision to keep the operations of the two companies separate with no staff reductions ensures that customers will continue have the ability to buy the same products and work with the same people in the same way that they have in the past.
In addition, Economy customers will now have access to the Anchor sales team to analyze needs and provide product recommendations as well as tap into the huge reservoir of tent industry experience that Anchor customers have valued for decades. If they choose to invest in Anchor equipment, the Anchor sales team and company will handle all quoting, ordering and after sale support.
For more information checkout our Frequently Asked Questions page or contact your Economy sales representative.
Visit the Anchor website: www.anchorinc.com
Anchor Industries Inc.
1100 Burch Drive, Evansville, IN 47725 Phone: 812-867-2421
